KAIRO · FIELD NOTES

Ghostwriting LinkedIn posts for busy professionals

2026-11-14 · 2 min read

A consultant knows a lot and writes almost nothing. A founder agrees that LinkedIn matters and has not posted since the spring. Writing their posts for them, in their voice, is a service called ghostwriting, and AI tools have made the first drafts much quicker. Kairo lists writing and communication as the necessary skills, with marketing as an optional extra. The tools suggested are two AI assistants and LinkedIn itself. Starting capital runs from nothing to about 30 euros and the tools cost around 20 euros a month. You need about four hours a week to begin and roughly 30 days to a first client. The automation figure is about 50 percent. A draft appears quickly. The part that makes the work worth paying for is not automatable, and the data says so as its main risk: you have to understand the client's voice and sector. A post that could have been written by anyone reads like an advertisement, and the client sees that at once. That points to a way of working. You interview the person first, for twenty minutes, and keep their words: the odd phrase, the example from last week, the opinion they hold that colleagues do not. Then you draft from that material. The AI helps with structure and speed, and the content comes from the interview. Clients arrive by direct approach on LinkedIn and by referral, and demand is rated medium with competition medium as well. Dependence on third-party platforms is also medium: your work lives on someone else's network, though the client owns the audience. The income can recur, since a person who wants a steady presence needs posts every week. The data names a fuller personal branding package as the way to grow, combining LinkedIn with a newsletter. These figures are Kairo's working estimates. They are a way to compare options. Before you quote a price, check what ghostwriters charge in the market you want to work in. To see how this ranks for your skills, time and budget, you can run your profile through Kairo: https://kairo.builtbyailab.com/en/?utm_source=blog

Keep reading